COMPLIMENTARY GIFT PACKAGING
We are pleased to offer complimentary gift wrapping with every online purchase.
Transform your purchase into a beautifully wrapped gift. Our team of experts will add that special touch with the signature LEO & LIN gift wrap.
LEO & LIN’s customised logo and font help our customers differentiate our brand from others. When customers place an order online, they will receive signature packaging in our theme colour – Moonlight. On the package, our customised logo and font is embossed in gold foil. We chose Moonlight as our theme because of the mystical, enchanting yet effortlessly elegant connotations this colour inspires, in much the same way as our target demographic – women who succeed in their own career and are thus economically independent. Someone who admires quality, the cut and the story that lies behind of each of our garments. In combination with our Moonlight theme colour we introduce the element of gold, adding a further element of luxury as well as a refined royal aesthetic. All these details combine in allowing our customers to differentiate our brand from that of competitors, and in doing so they add value to our product and can be used as additional marketing tools.
When creating ideas for our merchandise, the '5 senses' concept is utilised.
This is designed to impact our customers vision, hearing, touch, smell and taste, incorporating all the senses into a uniquely sensual and richly evocative experience.
LEO & LIN’s premiere silk twill scarf shares its inspiration with our SS17 collection 'Alice · əɔ!l∀'. The Cheshire Cat, the playing-card symbology and the White Rabbit all combine to take you into Wonderland. Our mascot – Hipopo, joins you on this fantastical journey and shares in the excitement, from chasing butterflies to getting lifted away by balloons to indulging in the rose’s unmistakable scent. The colour palette incorporates our signature colour, Moonlight, as well as complementary tones such as bright orange and lemon yellow to create a vivid and uniquely vibrant scarf.
Scent is considered the most powerful of the sensory memory triggers, especially when it comes to evincing long-term memories of experiences and products. With more than 18 years’ experience in the scent solution industry, Air/Aroma has built up an enormous client base all around the world. We trust Air/Aroma can help us to implement scent as part of our branding strategy. We infuse our signature scent into every item of packaging. Once customers come into our showroom, or open up our packaging boxes, they can experience our signature scent in the most pleasant and immediate of ways. This signature scent creates an indelible yet long-lasting impression on our customers, and helps them both to memorise and differentiate our brand in the marketplace.
In alignment with our core brand values – Positivity and Whimsy, we carefully select music that can express and embody these values, creating further associations in our customers with our signature concepts. For our first SS17 collection 'Alice . Alice', we invited Melbourne-based musician Josh to compose the video campaign soundtrack 'Falling into Wonderland'. This not only acts to maximise customers’ viewing pleasure and to help them to memorise our first ever video campaign, but also introduces our customers to the music designs that were created specifically for the brand.
Touch: Measuring tape
We chose the measuring tape as one of the most iconic tools of our trade. It functions in making online shopping less risky by allowing customers to ‘measure themselves up.’ It also creates an instantly recognisable online and offline bond with our customers, and is synonymous with the design element of fashion itself. Our measuring tape is built with premium Germany quality. This measuring tape has manometers and inches for measuring standard.
Taste: Sisko Chocolate
We partner with Melbourne’s leading bespoke chocolatier, Sisko Chocolate. Established in 2009, Sisko has grown to become Australia’s premier luxury chocolate company, and has collaborated with major brands such as Louis Vuitton, Van Cleff & Arpels, Bentley and Mercedes. The Sisko team meticulously handcrafts chocolate flowers, sculptures, edible centrepieces, wall installations and the most beautiful of quality bespoke gifts, and we are proud to partner with what is truly a market leader in their field.
Sight: Signature Ribbon
Our signature ribbon is made of the finest poly-silk which reflects a luminous satin sheen. We embossed our logos in white to create visual contrast, and to further provide the overall impression of luxury.