For our first SS17 campaign, we had the pleasure of announcing identical twins as our first L & L models, particularly appropriate as this collection was split into two parts – Romantic and Dark Romantic. Combining this with our “Alice in Wonderland” inspiration, we played on the sense of contrast and let the girls act out two distinct personalities throughout the campaign. This resulted in our fashion film 'Alice · əɔ!l∀', in which one model acts as romantic Alice, while the other plays the role of dark romantic Alice. Two personalities clashing, splitting, yet ultimately converging into one because the dark romantic is, in the end, part of the romantic herself. This stunning video campaign is representative of two of our core brand values – Contrast and Positivity.